cycleXperience is the result of Daphny van den Brand and Johan van de Ven meeting during the 1995 European Mountain Bike Championships in Spinderluv Mlyn, Czech Republic.

When Daphny ended her cycling career in 2012 to make room for the arrival of children, it was a logical step to bring together Daphny's and Johan's experience on and around cycling, in a new project. That was the birth of cycleXperience.

The first bicycle shop was started from the garage in their home. But the garage soon became too small and they had to move to premises on the industrial estate in the village of Zeeland.

Not long after, Daphny and Johan got the offer to take over a bike shop in Uden, which eventually led to cycleXperience moving to Uden. Even this location soon proved too small for cycleXperience's ambitions and success.

A new move to the premises of the former Jan Linders supermarket (on the same street) solved that problem in 2018. And that's where you can find the cycleXperience House of Champions today.